Common Founder Issue
The very early stages of a startup look more like passion projects of the founders. Many times it’s just a single, small problem that they want to solve or just a general area of the world that needs some attention with no consideration for being a business. The addition of things like a company name, employees and revenue are just byproducts of solving a problem that turns-out to be big. This is why the best founders and investors are always honing-in on the earliest problem that was being solved. Everything else grows from feeling that problem very deeply.

Context
At this point in the video, Joshua is taking a question from the audience about his desire to create his own business.

Get Right To The Point
I’d recommend watching this whole video, but to get right to the point go to minute 45:55 of this video.

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Thanks to these folks for helping us all learn faster
Joshua Reeves (@joshuareeves), co-founder and CEO of (@GustoHQ) (formerly ZenPayroll)
Stanford University (@Stanford)
Stanford ECorner (@ECorner)

Please let me and others know what you think about this topic
Email me privately at dave@switchyards.com or let's discuss publicly at @davempayne.