Why does a focused product win?
(at minute 26:44)
Founder Lesson
Focus. Focus. Focus.
This is one of the most common pieces of advice given to startup founders. As with most advice, it’s much easier to say that do…especially when it’s you in the situation and are faced with dozens of bright & shiny opportunities and death-defying uncertainties every day as a startup founder. . . .
There are only two hard problems with startups
(at minute 14:51)
Founder Lesson
I think of large businesses as symphonies. There are lots of musicians. Lots of instruments. Many moving parts. Much coordination.
A startup, on the other hand, is more like one person playing the hell out of their guitar and another person singing at the top of their lungs - at least in the very beginning. Most . . .
Measurement is important, but the value proposition of your product has to come first
(at minute 42:38)
Founder Lesson
My initial conversations with founders often go like this...
Founder: Here’s my startup idea…won’t it be amazing what we can do when we have 10,000 users?
Me: Since you haven’t launched yet, I’d encourage you to spend as much time as possible measuring whether or not there’s demand for what you plan to . . .
Pattern matching with startups is powerful
(at minute 15:29)
Founder Lesson
I’ve heard that chess champions don't win because they can see more moves ahead than chess novices. They win because they've played so much that their pattern-matching skills are extraordinary. In other words, they've seen patterns on the chess board so many times that they subconsciously know how the game is . . .
Lean into marketing channels to make them work
(at minute 27:38)
Founder Lesson
Marketing has always baffled me. This is the main reason why I rely so much on product & brand - I want new customer awareness and conversion to be as easy as possible, so I have to rely less on traditional marketing after launch.
Because marketing has always been a nagging worry of mine, I’m always trying to . . .
Even startups that rely on a network effect can be validated early
(at minute 1:04:56)
Founder Lesson
I was meeting with a very successful local founder this week and he was describing his current strategy - after years of honing it - of finding a group of initial "happy customers" for a new product. Like this founder, over the past year it seems like I'm constantly telling founders...
"Distill . . .
The best founders combine vision & micromanagement
(at minute 42:50)
Founder Lesson
It’s common wisdom that startups are defined by their limited resources. The actual definition of a startup could be “a new business that grows quickly despite limited resources."
While this startup rule-of-thumb is known by most everyone, very few people have been in the trenches enough to truly understand . . .