Real Founder Lessons
The best startup advice from experienced founders...one real-world lesson at a time.
You can't skip steps
(at minute 4:19)
Founder Lesson
I was recently talking with a founder. Last year he and I were spending a bunch of time together as he manually tested his theory of human behavior. At the time he had a full-time job and the manual test that I helped him execute had some holes, so I don't believe that he validated an intense enough consumer use case in . . .
Founders need a theory of human behavior
(at minute 13:03)
Founder Lesson
A trusted startup friend came to me the other day with a new idea...
He just bought a house, so he's thinking a lot about paying contractors for large projects and doing smaller projects himself. There are lots of videos on YouTube about small home projects (eg cutting down vines on the side of your home), but . . .
It takes 3 years to know what you have
(at minute 2:24)
Founder Lesson
I'm talking weekly with a very good founder who's working on a startup to disrupt hiring. He checks all the boxes. He loves the problem...check. He's a visionary...check. He's smart with a strong work ethic...check. He has very relevant experience...check. He has a proven track record of building . . .
Creativity loves constraint
(at minute 19:11)
Founder Lesson
I don't know where I first heard this notion, but on a monthly basis I think about the counterintuitive concept that creativity loves constraint.
On a personal level I'm a moderate procrastinator for most things. Over the years I've found that forcing myself to get 50% of the work done in a tight . . .
Permission to say "it's not working"
(at minute 0:22)
Founder Lesson
I've been a casual advisor to a well-known B2C brand/founder in Atlanta for a few years now. When I met him in 2014 I was super impressed by his love of the problem and his ability to walk through walls. And I wasn't the only one...he's been able to raise capital from some great investors across the country.
Product-market fit isn’t rational
(at minute 15:43)
Founder Lesson
There isn't a topic that interests me more than product-market fit. In the 2007 - 2010 timeframe I went from a lifestyle business (where I could fool myself that it was high-growth) to a high-growth startup (where you didn't have to wonder if it had product-market fit) and that transition completely changed the way . . .
Good ideas have to look terrible
(at minute 11:35)
Founder Lesson
Someone from a large company was asking me recently how I evaluated new startup ideas. They asked in a way that made me think of Shark Tank. I suspect that he expected me to say something like "I look for a strong technology patent" or "there has to be a big vision for a big market."
How I think . . .
