Real Founder Lessons
The best startup advice from experienced founders...one real-world lesson at a time.
Make one doughnut
(at minute 13:01)
Founder Lesson
There’s a doughnut shop in my neighborhood called Revolution Doughnuts. As a neighbor I can attest that they are a tremendous local success story and their ratings on Yelp put them in the top 15% of all restaurants in town.
I lived nearby before they launched their first location, so I saw how the owner . . .
Focus on problem being solved rather than technical difficulty of solution
(at minute 9:22)
Founder Lesson
A few years ago I had an epiphany moment about startups...the best founders are problem solvers. They see the world as infinitely malleable and proceed to think about ways to change it to add value. This might sound obvious, but when you compare "problem solving" to money, power or fame as primary career drivers, . . .
You can't skip steps
(at minute 4:19)
Founder Lesson
I was recently talking with a founder. Last year he and I were spending a bunch of time together as he manually tested his theory of human behavior. At the time he had a full-time job and the manual test that I helped him execute had some holes, so I don't believe that he validated an intense enough consumer use case in . . .
Founders need a theory of human behavior
(at minute 13:03)
Founder Lesson
A trusted startup friend came to me the other day with a new idea...
He just bought a house, so he's thinking a lot about paying contractors for large projects and doing smaller projects himself. There are lots of videos on YouTube about small home projects (eg cutting down vines on the side of your home), but . . .
Creativity loves constraint
(at minute 19:11)
Founder Lesson
I don't know where I first heard this notion, but on a monthly basis I think about the counterintuitive concept that creativity loves constraint.
On a personal level I'm a moderate procrastinator for most things. Over the years I've found that forcing myself to get 50% of the work done in a tight . . .
Make customer value prop one simple thing
(at minute 22:51)
Founder Lesson
Over the past week I've had two meetings with founders where I gave the same advice...
You need to identify and pin point the one magical thing that your startup will do for consumers.
This is common advice given to founders, but why?
A few thoughts...
1) Doing one thing great is . . .
Everything you always wanted to know about validating B2C startups (but were afraid to ask)
(at minute 8:57)
Founder Lesson
Yesterday I was talking with a first-time founder about the process of validating her B2C startup idea. Before she even decided to pursue her idea she did a survey with a bunch of consumers asking basic questions about the space and their habits.
People responded as she expected, so she decided to go all-in.
. . .