Real Founder Lessons
The best startup advice from experienced founders...one real-world lesson at a time.
Startups are mashups
(at minute 0:59)
Founder Lesson
If you are a regular reader of my blog then you know that I frequently talk about “knowing your space (and adjacent spaces) cold,” so that you can increase your odds of finding a 10x better product. In other words, learn as much as you can from other efforts around the country. This is particularly important in towns (like . . .
The 8-step startup product process
(at minute 31:25)
Founder Lesson
Creating a new product can be a frustrating & expensive process for founders. Few founders know the right steps, are able to find good resources, can effectively manage those resources (especially for first-time founders) and - even after nailing all of those - the entire process can be very expensive.
This . . .
Startups are always messy
(at minute 4:56)
Founder Lesson
I’ve wrestled with a topic behind the scenes in writing my blog over the past two years…should I speak about startups topics cleanly (but less exact) or be as exact as possible (and risk watering-down the message)?
In writing about startups it has struck me that most “educators” or "advisors" on topics . . .
Focus on single actions
(at minute 5:31)
Founder Lesson
How do you know that consumers love your product?
What I hear most often is “just last week a customer told me how much they loved using the product.” Or founders will say "our daily active users (DAUs) or monthly active users (MAUs) continue to increase.”
These are both decent ways to keep your . . .
Going from doer to manager
(at minute 4:09)
Founder Lesson
Everyone knows that startups are “hard.” Ask anyone why this is the case and they’ll say things like “startups are risky” or “raising money is difficult.” While those things are true, they are only surface-level characteristics of startups. They don’t truly pinpoint why founders find the startup journey much more difficult . . .
What's your unique insight?
(at minute 14:01)
Founder Lesson
The more time I spend around startups the more I value the origin story of the founding team. And I’m not alone here. Pay attention to the VCs that you most respect. When you listen to them interview startup founders and the founders immediately launch into a product demo or describing traction, you’ll often hear the . . .
Pivots can be executed very quickly
(at minute 19:29)
Founder Lesson
Every startup pivots.
If you are founder - particularly if it’s your first startup - this is an incredibly daunting statement. You are smart. You’ve had this problem for a long time. Your initial product solves your problem. Plus you’ve been thinking about and working on this idea for 6/12/18/24 months (or longer). . . .
