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The whole concept of a startup is that the business model isn’t proven

(at minute 30:01)

Common Founder Issue
Just a few years ago I had an epiphany regarding how the very early participants in a startup - particularly founders and initial “friends and family” investors - should feel about the likelihood of success of a new venture. Prior to this moment, I considered every phase to be pretty much the same as a startup grew. . . .

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