Real Founder Lessons
The best startup advice from experienced founders...one real-world lesson at a time.
Think differently about procrastination
(at minute 2:56)
Founder Lesson
Startups are creative exercises. This is true because the path to creating a tool/brand/mission to solve a problem isn't known. If it were known/correct/big, it would already exist.
If you've ever done much long-form writing, it's like that. The basics of your story are in your head (eg a new college . . .
MVP lessons from a burger joint
(listen to the whole thing)
Founder Lesson
I’m really loving How I Built This, a new podcast from NPR. They say it’s "a podcast about innovators, entrepreneurs, and idealists, and the stories behind the movements they built.” The founders tend to be from large businesses that people know and the podcasts dive into their origin stories.
When I started . . .
Posted in: allbootstrappingbusiness model validationcounterintuitive thingscreativitycustomer discoveryengagementexecutionfirst principlesfocusfoundershow i built thislean startuplisten to entire podcastmicromanagementmvpmy favoritespodcastprocessproductproduct market fitpsychological frictionrisksolving a problemsuper fanstractionunique playbookvalue proposition
Startups are always messy
(at minute 4:56)
Founder Lesson
I’ve wrestled with a topic behind the scenes in writing my blog over the past two years…should I speak about startups topics cleanly (but less exact) or be as exact as possible (and risk watering-down the message)?
In writing about startups it has struck me that most “educators” or "advisors" on topics . . .
Going from doer to manager
(at minute 4:09)
Founder Lesson
Everyone knows that startups are “hard.” Ask anyone why this is the case and they’ll say things like “startups are risky” or “raising money is difficult.” While those things are true, they are only surface-level characteristics of startups. They don’t truly pinpoint why founders find the startup journey much more difficult . . .
The three B's of creativity
(at minute 1:002:56)
Founder Lesson
I spend most of my time working on startups for consumers. To people new to startups, the differences between startups that sell to consumers and those that sell to businesses might not seem big, but the playbook for validating, launching and growing B2C versus B2B startups is very different.
One (of many) . . .
Founders need to lie (especially to themselves)
(at minute 15:20)
Founder Lesson
Startups are tricky business for many reasons. One of the trickiest of reasons is the notion of “truth.”
When you have a new idea that you think will make lots of people much happier, but you haven’t built anything yet, you have to weave such a dream that you make everyone believe in your vision. Then you have to . . .
The pit of despair
(at minute 30:49)
Founder Lesson
The common belief is that you become a founder the day that you leave your day job to focus full-time on a new startup idea.
I’m beginning to believe that the path is more like this...
Step #1 You start off with a problem that you want to solve.
Step #2 You have a vision of what the future with . . .
