Real Founder Lessons

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Everything you always wanted to know about validating B2C startups (but were afraid to ask)

(at minute 8:57)

Founder Lesson
Yesterday I was talking with a first-time founder about the process of validating her B2C startup idea. Before she even decided to pursue her idea she did a survey with a bunch of consumers asking basic questions about the space and their habits.

People responded as she expected, so she decided to go all-in.

. . .

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The job of the founder/CEO is to say "no"

(at minute 4:19)

Founder Lesson
I'm a huge fan of hack tests. For example, let's say you believe that gardeners will buy more gardening equipment if you create a content-focused startup where the content's goal is to drive e-commerce. Instead of spending months building a site/app, setup a MailChimp account today and start sending emails . . .

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Do the simple thing first

(at minute 13:46)

Founder Lesson
Two years ago I was working with my co-founder to help renovate an old building in downtown Atlanta to become a startup hub. We didn't know anything about construction, so there were lots of lessons. Perhaps the biggest lesson was that construction is a process with lots of fits & starts. You decide one day to put a . . .

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You aren't the exception

(at minute 19:31)

Founder Lesson
About a year ago I was talking with a founder going through Techstars and he told me something that really stuck with me...

"Our behavior towards our startup totally changed when it occurred to us that we are the rule...not the exception."

In other words, this delusional founder (he's . . .

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Think differently about procrastination

(at minute 2:56)

Founder Lesson
Startups are creative exercises. This is true because the path to creating a tool/brand/mission to solve a problem isn't known. If it were known/correct/big, it would already exist.

If you've ever done much long-form writing, it's like that. The basics of your story are in your head (eg a new college . . .

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Why founders don't heed good advice

(at minute 00:49)

Founder Lesson
I don't have all the answers. No one does.

Your best advisor doesn't have all the answers. The best VC on Sand Hill Road doesn't have all the answers. The best founder doesn't have all the answers. That's why startups are so tricky...every straight-forward problem has been solved. So what's . . .

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Savor the surprise

(at minute 31:15)

Founder Lesson
I'm working closely with two startups right now that are somewhere between launching an MVP product and getting their first few hundred customers. Both founders are trying to determine if they have product-market fit, but not quite enough customers have used the product. Over the next six months both will be able to do . . .

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Archive

All Categories: all(113) podcast(102) process(88) focus(80) product(70) counterintuitive things(65) product market fit(64) business model validation(60) solving a problem(58) mvp(57) unique playbook(48) traction(43) founders(40) my favorites(36) execution(35) first principles(33) hustle(33) video(32) value proposition(32) this week in startups(30) jason calacanis(28) ycombinator(24) persistency(24) engagement(23) lean startup(20) super fans(19) resiliency(19) vision(16) psychological friction(16) customer discovery(15) niche products(15) purpose(15) stanford university(13) growth(13) vc(12) creativity(11) raising capital(11) aaron harris(10) micromanagement(10) marketing(10) michael sacca(9) financing(9) nextview ventures(9) scalability(9) pattern matching(9) matt goldman(9) jay acunzo(9) pivot(9) delusion(9) team(8) competition(8) sidenote(7) rocketship.fm(7) advisors(7) bootstrapping(7) mixergy(5) risk(5) how i built this(5) retention(5) wharton business radio(5) joelle steiniger(5) hypepotamus(4) joelle goldman(4) andrew warner(4) sam altman(4) focus groups(4) timing(4) a16z(4) culture(4) brand(4) kat manalac(3) 33voices(3) recode decode(2) distribution(2) product hunt radio(2) dorm room tycoon(2) eric ries(2) network effect(2) listen to entire podcast(2) masters of scale(2) kara swisher(2) startups for the rest of us(2) domain expertise(2) tim ferriss(1) accelerators(1) fred wilson(1) chris sacca(1) twenty minute vc(1) joshua reeves(1) loose threads(1) founder's journey(1) indie.vc(1) mentoring(1) mentors(1) time(1) optimal living daily(1) home